Although not as dominant as Facebook or Twitter, the social network for professional LinkedIn is becoming more and more popular, especially with businesses and employees. In 2020, it has more than 600 million users worldwide, including 5.8 million in Pakistan. As a result, businesses, community managers and others who use LinkedIn have everything to gain from optimizing the reach of their posts.
As a commercial website, it should be natural to analyze the activity of Internet users by hours to stimulate traffic, increase brand awareness, generate leads and increase sales on the LinkedIn platform. Functionally, LinkedIn has elements similar to those of Twitter and Facebook, giving you the ability to tailor messages to specific audiences, share status updates, and send messages directly to persons concerned. With precise timing information, your LinkedIn performance can improve in no time.
While the possibilities for paid advertising on LinkedIn are not as ubiquitous as on other social networks, the ability to connect closely with people and reach professionals directly makes LinkedIn a great place to build relationships that can be transform into business opportunities (this is why this network lends itself particularly well to the B2B market).
The main difference between LinkedIn and other social platforms from a business perspective is that LinkedIn is less a mass marketing / advertising medium than a networking platform.
That said, there are two main ways to use the LinkedIn platform.
- First, you can use LinkedIn for passive push marketing where you simply post status updates, post new blog posts, and publish your content to reach people with valuable information and potentially redirect them to your website.
- Then you can use LinkedIn in a less passive and more personal way, by making connection requests and sending messages directly to the people concerned to establish a real individual relationship and explore potential business opportunities. The main thing is to establish these legitimate individual relationships and not to make friend requests to everyone with the same general message
These are two great ways to take advantage of the LinkedIn platform.
Now let’s see when is the best time to post and engage on LinkedIn to effectively reach more people.
The Best time to post on Linkedin
Corporate social networks differ from more general networks in terms of attendance, so it is not surprising that the best time to post on LinkedIn is from Tuesday to Thursday .
Many people prefer to take advantage of Monday to organize their week or recover from a business or professional trip from the previous weekend. As a result, most of these people are not on LinkedIn and are very busy on Mondays, which is not a good time to try to make a new connection, get a response, or have someone see a content you posted.
Conversely, entrepreneurs can reduce the time spent on social media on Friday to prepare for family activities or the next business trip (for example, a seminar, conference, exhibition, etc.), which makes nor is it the perfect time to make the first contact with someone on LinkedIn. Add to that the weekend and the return to work on Monday, often synonymous with email sorting and team meetings. Anyway … Friday is definitely not the right day to post on LinkedIn.
Companies are increasingly present on the web around the world, 24 hours a day, 7 days a week, but the following observations on LinkedIn, independent of time zone, have been noted.
- Most clicks and shares : Tuesday from 11 a.m. to midnight.
- The worst time to post on LinkedIn : sleep hours (10 p.m. to 6 a.m.) just before Monday and after Friday evening.
- The best hours to post : between 7 a.m. and 8 a.m. and between 5 p.m. and 6 p.m.
- Peak usage period during an average day : 12 p.m. (noon) and between 5 p.m. and 6 p.m.
Publish based on your target audience
Marketers see LinkedIn as the best social network for generating B2B leads. This is not surprising, since you are mainly dealing with a B2B audience accessible during office hours and midweek.
For your LinkedIn content to be seen, read, shared and put into practice, post around lunchtime or immediately before 5 p.m. No wonder, since busy professionals often book their interaction on social media at lunchtime and at the end of the workday. This is particularly true in the middle of the week, when the employees no longer think of the past weekend and the managers are advancing the current agenda.
We advise you to write and publish your articles directly in the LinkedIn publication platform via LinkedIn Pulse , to reach even more qualified people. Post rich blog posts that better showcase your expertise and increase the potential for virality in your content.
Your articles will be part of your subscribers’ information flow and links can be sent by email with other related articles. By meeting specific criteria, your messages can also be displayed on high-traffic LinkedIn channels.
To do this, simply click on “Write an article”.
Then, start writing your article.
While these are useful guidelines to follow, you will want to deepen your analysis to see exactly when your specific audience interacts, engages, and responds to your individual messages, updates, and emails. You can use analysis tools from LinkedIn and third parties to monitor the best days and times of publication for your specific audience.
The only exception to these general guidelines would be if you reach a more consumer audience who can consume more content on weekends or after hours during their free time, such as spending time in a LinkedIn group related to a hobby.
Also, given the growing number of people who use LinkedIn on their smartphones, the general trend is likely to be an increase in the number of people who use LinkedIn at night and on weekends
Thanks to LinkedIn, professionals can connect with each other and with their target audience, but at the same time must know when to publish.
It makes sense for you or your social media marketing manager to schedule your posts on LinkedIn to present your best content to the right people at the right time. This can be beneficial for your brand awareness and the acquisition of new customers. Given the nature of internet commerce and marketing, the timing of posting to social media deserves serious consideration. Review the basics of LinkedIn and your publishing schedule to better reach and reach your target audience.
If you want to maximize efficiency on social media, you can also check out our tips on the best times to post on Instagram , when to post on Facebook and when to post on Twitter .