The title tag is an important part of website optimization and serves as the main name for a web page. In this post, we will share best practices for building your page title for SEO.
What is a title tag?
The webpage title tag gives Internet users and search engines a title related to the page’s content. It grabs attention and summarizes the topic of page content in search results. The goal is for readers to be able to make an informed decision if they find what they’re looking for by clicking on the blue link in their search results. Title is an essential part of SEO. When properly configured, it can be the deciding factor between a person clicking on a link or going elsewhere. This is why it is important to choose the title tag wisely and make it as accurate as possible to reflect the content of the page.
Note that the title tag goes hand in hand with the meta description used to display a summary of your page content in organic search engine results.
How to identify the title tag?
Title tag, or page title, is an item that appears on your browser, in tabs, but also in organic search results, via a blue link, under the meta title name. The title tag is displayed on the tab in your browser and tells you which page you are on. To display the title of your page, just hover over the browser tab with the mouse.
This title tag is taken by Google in the form of a meta title, which is metadata intended for search engine robots to read and viewed by users searching the web.
What is the effect of title tags on the search engine?
The tag is the most important positioning factor for SEO today. This is the first component that search engines will analyze to understand the topic of your page. Important: Before writing your title tag, consider performing a keyword search to determine the word that will target your page. The latter, chosen according to relevance and search volume, should be chosen as soon as possible in your title.
The title tag was previously very strong to encourage the page to rank higher in search engine results. This is the reason why many webmasters have written their addresses to address motor robots only without considering how to direct them to site visitors. However, the trick to writing a good meta title is to make it meaningful and natural to the reader while integrating good use of keywords that ensures the relevancy of your site and seeing good search engine optimization.
What should you avoid?
Errors in creating your profile title can affect your website performance in organic search results or cause confusion among internet users. Here are the main mistakes to avoid:
-Never create a page title.
-Type very long addresses.
-Type very short headlines.
-Give your page the same name as your website or your company name.
-Give all your pages the same title or similar name.
-Name the page without linking it to your content and other metadata (such as metadata).
-Repeat keywords in the title.
-If you’re having trouble deciding which keywords to focus on, you can use keyword selection tools like SEMrush or Keyword Planner to help you write your own meta title.
Best practices for writing your title tag
A well-designed title tag will greatly increase your chances of appearing in search results. Consider the following when creating page titles:
-78 characters max on mobile.
-Maximum 70 characters on computer.
-Title must contain the keyword targeted to SEO.
-Change the semantics. Keywords must not match the same metadata chain. This is called “keyword stuffing” and search engine robots will indicate this.
-The title must relate to your content and other metadata.
-Reducing the use of punctuation marks.
-Test the incorporation of uppercase letters at the beginning of each word. Sometimes this increases read speed and increases the click rate.
-Make the title interesting.
When writing page titles, ask yourself what it looks like when you read it aloud. Is this logical? Do others know what you’re talking about? If not, chances are you are trying to over-optimize SEO at the expense of communicating with your audience. We recommend combining SEO optimization with an improved clickthrough rate (CTR). This is why it is better to create well-written titles. After all, it doesn’t matter how your page is ranked in search results if someone doesn’t understand your address well enough to click on it.