Google has launched a new initiative to help official health organizations, such as national health departments and federal health agencies, to be more visible in search results. Google supports this initiative by sharing a new document on good practices for healthcare websites and adding a technical help group (by invitation only). The best practices document is available to everyone. It covers these five areas, but it is specific to health organizations:
-Test how people find and see your site.
-Determine your ranking of the most frequent queries.
-Add or improve the content, titles and meta tags of your site.
-Display the most common queries in your language.
-Add common questions about structured data.