For creating overview, structure and continuity in content
A good content strategy helps you create more clarity and overview in all content marketing activities. By establishing which content we are going to create, for which moment and for which channel, structure is given to current Content Marketing.
Why important to apply a content strategy?
Content marketing is targeted and meant for the long term. To achieve the greatest chance of success of your content marketing, you need a plan. This plan is the content strategy with which you are able to maintain or get an overview of all content activities. In addition, the strategy ensures coherence between all your content activities and helps you to achieve the content marketing goals.
Process for coming up with a content strategy
You start with content marketing and content creation based on a content strategy . The task is: create content that seamlessly matches what your target audience needs. In addition to creating content, maintaining the content strategy is also important: content marketing is an ongoing process and the wishes of your target group are constantly changing. For this reason it is also important to adjust the strategy and content accordingly and therefore to change. Only in this way can you respond to the wishes and needs of your target group and can the desired goals be achieved
Content Strategy by DMB
By determining which content we are going to create, for which moment and for which channel, we give direction to your content strategy. Together with DMB you work on creating your content strategy. This is done step by step and consists of the following 5 step: